As Country Music Faces a Racial Reckoning, a New Question: Where Are the Latino Artists?

Growing up in El Paso, Texas, country singer-songwriter Valerie Ponzio watched her hometown change. {snip}

{snip} What hasn’t changed about El Paso over the past several decades is how it — and Latino culture more broadly — has been depicted in country music. To Ponzio, a song like Miranda Lambert’s recent “Tequila Does” is just another to stereotype her lived experience. The song, which opens with the line “His last name was Flores / he came up from Juarez / looking for a hell of a time,” depicts the region as a novelty where a border crossing ends up in another drunken night. It comes after signature country hits like Marty Robbins’ career-defining “El Paso” and Johnny Cash’s “Wanted Man” long portrayed the region as an area of vice.

Today, “Tequila Does”...

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Jul 3rd 2021
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