Digital Blackface Led to Tiktokโ€™s First Strike

Earlier this June, Megan Thee Stallionโ€™s โ€œThot Sh*tโ€ was poised to take over TikTok. Itโ€™s compulsively danceable and full of quotable โ€œHot Girl Summerโ€-isms, but a scroll through the songโ€™s official sound on the app unveils a wasteland of mediocre lip-syncs and unimaginative โ€” to say the least โ€” dance trends.

{snip} Fast-forward weeks later, and a viral dance challenge has yet to emerge โ€” because Black content creators, fed up with rampant cultural appropriation on the platform, are refusing to dance to the song. Dubbed the โ€œ#BlackTikTok Strike,โ€ Black TikTokers are hitting pause on their dance tutorials indefinitely, making this the first collective action the platform has seen, where creators are equating uncredited trends with unpaid labor.

The move comes on...

Jun 29th 2021
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